Starting with traditional bricks and mortar distribution, my career spans the evolution of luxury consumer product. Today, we now live in the most dynamic opportunity in the history of all retail. My past management roles include what is now a third of US online beauty sales. Women’s Wear Daily reports that 4 brands now dominate 29.2% of domestic ecommerce: Kat von D & Fenty for Sephora and the various Kardashian beauty brands- and I have had the privilege of leading and participating in the early stages of all these brands.
As the founder and CEO of Mettalusso, Inc; I launched a novel first to market brand with original entertainment and everyday luxury product for people and pets.
My career started in business development for brands Calvin Klein and Tumi Luggage within the department and specialty store channels. Retail brand activation experience came with InterPublic Group, a Fortune 500 advertising agency as the Western Region Manager. While with Mana Products, I was as the Western Region Sales Manager and executed product development for cosmetic brands Urban Decay, Smashbox, Suzanne Somers and Wella. Executive management roles served include the as Chief Marketing Officer for a patented medical skincare brand, the Global Sales & Marketing Director for Cristophe & Denise Richards Hair Products, the Brand Manager for Kardashian PerfectSkin and in developing the pilot makeup collection for Kat von D for Sephora. I hold Master’s in Business from Harvard University, a member of Harvard Alumni Entrepreneurs, & actively involved in Young President’s Organization and Cosmetic Executive Women.
I also post on Poemstar®, my creative writing blog and on The Christine Report™, the site for all things current on fashion and style.